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Blends of emotions and innovation (Non)adoption: a focus on green energy innovations
Valor Martínez, Carmen; Martino Nales, Juan; Ruiz Posada, Leonor (2023-09-01)Following calls for more research into the subjective experience of actors in sustainability transitions, this study examines the blends of emotions that consumers experience in the different stages of the innovation ... -
Flexible users, where are you? Recruitment strategies to flexibility-experiments
Valor Martínez, Carmen; Martino Nales, Juan; Ruiz Posada, LeonorGrowing use of renewable energy sources demand strategies for flexibilizing users’ demand (Sloot et al., 2021). This flexibilization entails a major change in users’ role and several barriers have been already noted for ...