Browsing by Author FC22A563-2A84-455E-A7C0-5B4F873EFEE5
Showing results 1 to 8 of 8
| Issue Date | Title | Author(s) |
| - | Can small traditional businesses build strong employer brands? A means-ends analysis on talent attraction | Ronda González, Lorena; Valor Martínez, Carmen; Abril Barrie, Carmen |
| 19 | Comportamiento del consumidor | Ronda González, Lorena; Ronda González, Lorena; , Máster Universitario en Administración de Empresas (MBA) |
| 2019 | Employer Brand Choice : a Hierarchical Value Model and Utility Structure | Valor Martínez, Carmen; Abril Barrie, Carmen; Ronda González, Lorena; Universidad Pontificia Comillas, Facultad de Empresariales (ICADE) |
| - | How do employees choose employers? - Building the consideration and non-consideration set of employer brands | Ronda González, Lorena; Valor Martínez, Carmen; Abril Barrie, Carmen |
| 3 | How small traditional businesses can become attractive employers: A means-end analysis | Valor Martínez, Carmen; Ronda González, Lorena; Abril Barrie, Carmen |
| 2-Jul-2021 | Job choice decisions: understanding the role of nonnegotiable attributes and trade-offs in effective segmentation | Ronda González, Lorena; Abril Barrie, María del Carmen; Valor Martínez, Carmen |
| 1 | Planificación y Gestión de Marketing | Melara San Román, María del Pilar; Alonso Melo, Juan Manuel; Bocigas Solar, María Olga; Carranza Vallejo-Nájera, Cristina; González Ezquerra, Belén; González Ezquerra, Miguel Ángel; Iglesias Hernando, Julio; Melara San Román, María del Pilar; Rodríguez Cánovas, María Belén; Ronda González, Lorena; Facultad de Ciencias Económicas y Empresariales, Departamento de Marketing |
| 1-Mar-2022 | Understanding the expansion of circular markets: building relational legitimacy to overcome the stigma of second-hand clothing | Valor Martínez, Carmen; Ronda González, Lorena; Abril Barrie, María del Carmen |
