Doha as centre of Qatar s Public Diplomacy policy

Abstract

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Since 1995, Qatar in general and Doha in particular have initiated a process of deep transformation (Wiedman, Salama, Mirincheva, 2014) passing from being a small oasis settlement to become an emerging regional service centre. Globalization has been a key factor in this process because Qatar has sought to improve its international position and its national reputation. While many states have tried to exert its influence using public diplomacy initiatives abroad, Qatar has sought to attract that potential audience to their own territory. In this mentioned process, Doha has occupied a very significant place due to the Qatari capital has become the core of the emirate s public diplomacy policy. In this sense, this article will examine some of these initiatives (Museum of Islamic Art, Souq Waqif, Aspire Park, Lusail Katara Cultural Village or Education City) located in Doha that seek to improve the image of Qatar in the World. To develop this work we will review Qatari official documents such as Qatar National Vision, The Modern Qatar of the Annual Book of Qatar. Apart form that, the paper will have a solid theoretical framework in which we will included references from International Relations (Structural Realism)and Diplomacy (Sharp, Melissen, Berridge etc ...) will be included