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http://hdl.handle.net/11531/2559| Título : | Vital up-date |
| Autor : | Walker, David Aguilar Utrilla, Antonio Universidad Pontificia Comillas, Escuela Técnica Superior de Ingeniería (ICAI) |
| Palabras clave : | 33 Ciencias tecnológicas;53 Ciencias económicas;5311 Organización y dirección de empresas;531106 Estudios de mercados |
| Fecha de publicación : | 2000 |
| Resumen : | Cereal market has a great number of competitors who have consolidated their forces throughout many years. We are a company that is trying to launch to the market a new cereal brand. VITAL-UP Co. is a young company, with many innovating ideas. lt would permit to reach little by little the highest position in the world of cereals. The product to develop is something completely new in the market, a cereal supplemented with ROYAL JELLY. The royal jelly provides the necessary energy for sports and a healthy life. This cereal will constitute a very competent option destined to dynamic young people with great desires of success in big or medium cities, taking care of health and body. This product was planned for one size (375g) of a single version at reasonable price for young people with certain life style. The cereal price is planned to be accessible for people from middle and high-class level. |
| Descripción : | Ingeniero Industrial |
| URI : | http://hdl.handle.net/11531/2559 |
| Aparece en las colecciones: | ICAI - Proyectos Fin de Carrera |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| PFC000139.pdf | Proyecto fin de carrera | 4,87 MB | Adobe PDF | Visualizar/Abrir Request a copy |
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