Plan de Negocio (Business Plan) para un Proyecto de Emprendimiento.

Abstract

El presente proyecto de fin de grado recoge el plan de negocio para una empresa llamada FEATNES, basado en un complejo deportivo que incluye, gimnasio, cafetería y restaurante. Esta enfocado a un público objetivo que tenga interés por la salud y actividad física, pero con la peculiaridad de que incluye a los que catalogamos como gym adicts, personas muy exigentes con la comida, calidad de las maquinas y entrenamientos. Por ello FEATNESS, tiene el material de gimnasio de primeras marcas, una personalización del cliente mediante diversos medios y una comida producida biológicamente sin dañar el medioambiente. El restaurante de modo self-service, permite que los gym addicts a pesar de llevar una dieta muy estricta, puedan ir a comer, ya que dispone de la sección SIGUE TU DIETA. Para ver la viabilidad del negocio, se ha llevado a cabo un estudio del entorno, tanto general como especifico y se ha estudiado los competidores, segmentos y mercado. Para establecer las bases del proyecto se ha realizado un plan de marketing y un plan de recursos humano, pero el más importante y el que determina los futuros beneficios de la empresa en un horizonte de diez años es el plan financiero, donde se ha llevado a cabo un estudio de proyecciones financieras. Tras la realización, se ha considerado que, a pesar de las dificultades, por ser un negocio diferenciado y novedoso, tendría buenas rentabilidades y beneficios con su actividad.

This end-of-degree project includes a business plan for a company called FEATNES, based on a sports complex that includes a gym, cafeteria and restaurant. It is focused on a target audience with an interest in health and physical activity, but with the peculiarity that it includes those who we catalogue as gym addicts, people who are very demanding with food, quality of machines and training.That is why FEATNESS has the gym equipment of first brands, a personalization of the client through different means and a food produced biologically without damaging the environment. The self-service restaurant allows gym addicts, despite having a very strict diet, to go and eat, as it has a section called FOLLOW YOUR DIET. To see the viability of the business, a study of the environment has been carried out, both general and specific, and the competitors, segments and market have been studied. To establish the bases of the project, a marketing plan and a human resources plan have been carried out, but the most important one and the one that determines the future benefits of the company in a ten-year horizon is the financial plan, where a study of financial projections has been carried out. After the study was carried out, it was considered that, despite the difficulties, as it is a differentiated and innovative business, it would have good returns and benefits from its activity.