Plan de negocio de una startup innovadora

Abstract

Hoy en día, las estrategias de marketing son necesarias para poner en marcha cualquier negocio o proyecto, por lo que es vital, seleccionar y crear la mejor estrategia posible. En este contexto, el objetivo de la investigación es participar en el concurso "Comillas Emprende" que convoca la Universidad Pontificia Comillas. Durante este proceso se diseñó un modelo de negocio y un plan de negocio sólido para un mercado NFT en el mundo de la moda. Dada la novedad de los NFT, que exige una búsqueda constante de información útil que permita el constante desarrollo de esta tecnología y del mercado y comunidad que le rodea. La idea de negocio principal consiste en construir no solo una plataforma de intercambio sino crear una comunidad que conecte a personas y a ideas, que los tokens que se encuentren en esta sean un símbolo de unión entre consumidor y marca de manera que esta unión cree una estructura de marketing inorgánico que desvíe la necesidad de crear una estructura de marketing excesivamente costosa, con pequeños incisos en esfuerzos puntuales y gestión de creadores y se centre en la calidad y mantenimiento de la plataforma y comunidad que la rodea.

Nowadays, marketing strategies are necessary to start up any business or project, so it is vital to select and create the best possible strategy. In this context, the objective of the research is to participate in the "Comillas Emprende" contest organized by the Comillas Pontifical University. During this process, a business model and a solid business plan for an NFT marketplace in the fashion world were designed. Given the novelty of NFT, which requires a constant search for useful information that allows the constant development of this technology and the market and community that surrounds it. The main business idea is to build not only an exchange platform but to create a community that connects people and ideas, in which the non-fungible tokens found in this are a symbol of union between consumer and brand in the sense of these being a sign of support from consumer to their favorite consumable brand, so that this union creates an inorganic marketing structure powered by brands and their desire to connect and expand their financial gain that diverts the need to create an expensive marketing structure and focus on the quality and maintenance of the platform and community that surrounds it.The main business idea is to build not only an exchange platform but to create a community that connects people and ideas, that the tokens found in this are a symbol of union between consumer and brand so that this union creates an inorganic marketing structure that diverts the need to create an overly expensive marketing structure, with small incises in specific efforts and management of creators and focus on the quality and maintenance of the platform and community that surrounds it.