INICIATIVAS EMPRESARIALES EN PRO DE LA SOSTENIBILIDAD

Abstract

En este trabajo de fin de grado se analiza una recopilación de las definiciones y los elementos que componen una estrategia empresarial exitosa. Posteriormente, se analizarán las estrategias empresariales de dos iniciativas sostenibles de la actualidad, dentro de la industria textil: Vinted y Percentil. Vinted es una aplicación que permite a los usuarios vender y comprar ropa de segunda mano, mientras que percentil es una tienda online de segunda mano. Tras haber analizado y desarrollado ambas estrategias empresariales, se hará una comparativa para poder sacar conclusiones sobre qué elementos de la estrategia empresarial hacen más exitosa a una iniciativa (Vinted) respecto de la otra (Percentil). Desarrollando esta comparativa se pretende identificar cuáles son los elementos que conforman una estrategia empresarial exitosa.

The aim of this final degree project is to compile the definitions and elements that make up a successful business strategy. Subsequently, we will analyse the business strategy of two current sustainable initiatives in the textile industry: Vinted and Percentil. Vinted is an application that allows users to sell and buy second-hand clothes, while percentile is an application that allows users to sell and buy second-hand clothes, while percentile is an online second-hand shop. After having analysed and both business strategies, a comparison will be made in order to draw conclusions about which elements of the business model which elements of the business strategy make one initiative (Vinted) more successful than the other (Percentil). By developing this comparison, it is intended to identify which are the elements that make up a successful business model that make up a successful business strategy.