Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/11531/79448
Título : AI Integration in the Banking Industry: A Case Study of J.P. Morgan
Autor : Urío Rodríguez, Santiago José
Vasco Laplaza, Natalia
Universidad Pontificia Comillas, Facultad de Ciencias Humanas y Sociales
Fecha de publicación : 2024
Resumen : Artificial intelligence (AI), technology, J.P. Morgan, banking, financial industry, services.
As the financial industry undergoes a profound technological transformation, the role of artificial intelligence (AI) in shaping the banking industry services has become progressively more vital. This research aims to expose, through a relevant case study in the banking industry, the integration of artificial intelligence (AI) in bank’s services, with a particular focus on J.P. Morgan, a global banking giant. Understanding the pragmatic functions, challenges, and implications of AI in banks emerges as a pivotal requirement in a landscape where technological breakthroughs redefine the contours of financial services. Through in-depth analysis of J.P. Morgan's AI initiatives, the study’s objective is to illustrate the multifaceted role of AI in enhancing the services provided by banks such as customer interactions, risk management, fraud detection, and operational efficiency. The examination goes beyond mere technological considerations, diving into the regulatory frameworks governing AI in banking, its implications, and the developing landscape of customer expectations in a financial ecosystem powered by AI.
Descripción : Grado en Relaciones Internacionales y Grado en Comunicación Internacional - Bachelor in Global Communication
URI : http://hdl.handle.net/11531/79448
Aparece en las colecciones: KR2-Trabajos Fin de Grado



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