The influence of artificial intelligence on the automated creation of digital content on social media platforms

Abstract

I will analyse the impact of artificial intelligence on automated content creation for social media platforms, focusing on how AI tools are transforming the way brands, content creators, and influencers generate and distribute their posts. Through the automation of tasks such as copywriting, video editing, trend analysis and custom graphics design, AI is redefining the digital landscape. I will study specific cases from platforms such as Instagram, TikTok and YouTube, where advanced algorithms allow the optimization of content for specific audiences, the use of chatbots to interact with followers, and the mass customization of advertising messages. In addition, the accessibility and availability of these AI tools for emerging creators, the benefits in terms of efficiency and creativity, and authenticity and copyright concerns will be addressed. In this paper, I will also explore the ethical implications of AI in digital creation and how its evolution could change the future of digital marketing and communication.