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Can small traditional businesses build strong employer brands? A means-ends analysis on talent attraction
Ronda González, Lorena; Valor Martínez, Carmen; Abril Barrie, CarmenEl presente estudio proporciona soluciones de posicionamiento de marca empleador a las pequeñas empresas en industrias tradicionales con el objetivo de que pueden convertirse en organizaciones tan atractivas para el joven ... -
How do employees choose employers? - Building the consideration and non-consideration set of employer brands
Ronda González, Lorena; Valor Martínez, Carmen; Abril Barrie, CarmenScholarship on employer attractiveness has traditionally focused on the employment attributes driving the choice of a brand to work for. However, in the consumer realm, recent anti-consumption research has revealed that ... -
How small traditional businesses can become attractive employers: A means-end analysis
Valor Martínez, Carmen; Ronda González, Lorena; Abril Barrie, Carmen (03/03/2020)This study provides managerial solutions regarding how small businesses in traditional industries can become attractive employers to millennial first-job applicants similar to emerging technology-based firms. This study ...