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Consequences of Customer Orientation in Highly Relational Services
Morales Mediano, Javier; Ruiz-Alba Robledo, José Luis; Rodríguez Molina, Miguel Á.The purpose of this research is to investigate the customer orientation of service employees (COSE) and its consequences in a highly relational service (HRS) context. To do so, a HRS is chosen and studied qualitatively. ...