Browsing by Author "DE52A924-5F3E-4DDB-92E1-EDF85DD27ED3"

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Job choice decisions: understanding the role of nonnegotiable attributes and trade-offs in effective segmentation

Ronda González, Lorena; Abril Barrie, María del Carmen; Valor Martínez, Carmen (2021-07-02)

Purpose This research draws upon decision-making theory to study job choice decisions. Past studies measured job choice as a single-stage, compositional process addressing the weights and part-worth utilities of a selected ...
Organic line extensions: do they make sense for brands?

Hernández Olalla, María Luisa; Valor Martínez, Carmen; Abril Barrie, María del Carmen (2023-07-04)

Purpose Past work on the role of brands in the acceptance of organic products is partial and inconclusive. Research has failed to examine the consumer sense-making process underpinning fit assessment, despite the centrality ...
Understanding the expansion of circular markets: building relational legitimacy to overcome the stigma of second-hand clothing

Valor Martínez, Carmen; Ronda González, Lorena; Abril Barrie, María del Carmen (2022-03-01)

Despite evidence showing that the expansion of circular markets, particularly second-hand clothing markets, may be constrained by so-called green stigma, our understanding of the extent to which stigma can be decreased is ...