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Mostrando ítems 1-8 de 8
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Can small traditional businesses build strong employer brands? A means-ends analysis on talent attraction
Ronda González, Lorena; Valor Martínez, Carmen; Abril Barrie, CarmenEl presente estudio proporciona soluciones de posicionamiento de marca empleador a las pequeñas empresas en industrias tradicionales con el objetivo de que pueden convertirse en organizaciones tan atractivas para el joven ... -
Comportamiento del consumidor
Ronda González, Lorena (19/02/2019) -
Employer Brand Choice : a Hierarchical Value Model and Utility Structure
Ronda González, Lorena (2019)El objetivo principal de esta investigación es ahondar en el estudio de las preferencias del empleado y proponer una nueva estructura en dos pasos del proceso de toma de decisiones en la elección de una oferta de trabajo. ... -
How do employees choose employers? - Building the consideration and non-consideration set of employer brands
Ronda González, Lorena; Valor Martínez, Carmen; Abril Barrie, CarmenScholarship on employer attractiveness has traditionally focused on the employment attributes driving the choice of a brand to work for. However, in the consumer realm, recent anti-consumption research has revealed that ... -
How small traditional businesses can become attractive employers: A means-end analysis
Valor Martínez, Carmen; Ronda González, Lorena; Abril Barrie, Carmen (03/03/2020)This study provides managerial solutions regarding how small businesses in traditional industries can become attractive employers to millennial first-job applicants similar to emerging technology-based firms. This study ... -
Job choice decisions: understanding the role of nonnegotiable attributes and trade-offs in effective segmentation
Ronda González, Lorena; Abril Barrie, María del Carmen; Valor Martínez, Carmen (2021-07-02)Purpose This research draws upon decision-making theory to study job choice decisions. Past studies measured job choice as a single-stage, compositional process addressing the weights and part-worth utilities of a selected ... -
Planificación y Gestión de Marketing
Alonso Melo, Juan Manuel; Bocigas Solar, María Olga; Carranza Vallejo-Nájera, Cristina; González Ezquerra, Belén; González Ezquerra, Miguel Ángel; Iglesias Hernando, Julio; Melara San Román, María del Pilar; Rodríguez Cánovas, María Belén; Ronda González, Lorena (01/09/2017) -
Understanding the expansion of circular markets: building relational legitimacy to overcome the stigma of second-hand clothing
Valor Martínez, Carmen; Ronda González, Lorena; Abril Barrie, María del Carmen (2022-03-01)Despite evidence showing that the expansion of circular markets, particularly second-hand clothing markets, may be constrained by so-called green stigma, our understanding of the extent to which stigma can be decreased is ...