http://hdl.handle.net/11531/115 Mon, 06 Apr 2026 09:12:39 GMT 2026-04-06T09:12:39Z http://hdl.handle.net/11531/104755 Hacia una nueva gobernanza integrada del evento deportivo: el caso Roland Garros, entre rendimiento económico, excelencia organizativa y responsabilidad socia Guèbels, Antonin Julien Clément a; a Grado en Administración y Dirección de Empresas con Mención en Internacional Thu, 01 Jan 2026 00:00:00 GMT http://hdl.handle.net/11531/104755 2026-01-01T00:00:00Z http://hdl.handle.net/11531/98668 What are the main causes of women's underrepresentation in executive leadership and finance roles along the corporate ladder in multinational firms? Rubio Martín, Olga Women’s poor presence in leadership and finance executive roles and C-suite positions is largely an issue in today’s business environment, especially in multinational financial services firms, where a gendered structure still prevails. And, not only it sets the gendered undertone in its internal processes and operations, ranging from recruitment and promoting processes to board-role achievement, but also serves as the construction of an obstacle women encounter when making their way into the finance world in those companies. Therefore the need of this thesis to clear the gaps in why is this happening, also seeking to determine what future initiatives and measures can be taken to progressively see future generations get rid of this gender inequality in business. To efficiently dive into this topic and move ahead into analysis, this study will establish some guidelines, led by a research question drawn in the scope of two theories: Gendered Organizations and Glass Ceiling. That way, along with a mixed-method comprehensive analysis, this paper fills the gap about women’s underrepresentation causalities, enlightening existing and future work and encouraging both leaders and companies to revise gender equality in their day-to-day business activities. Grado en Administración y Dirección de Empresas Mención Internacional (E-4) Mon, 01 Jan 2024 00:00:00 GMT http://hdl.handle.net/11531/98668 2024-01-01T00:00:00Z http://hdl.handle.net/11531/98666 How Media Perception Influences Individuals’ Perception of the Spanish Economy García Burgos, Paula This thesis aims to determine how an individual’s perception of media affects their perception of the Spanish economy. Specifically, it focuses on how perceived media bias, tone, and media use affect perceived media trustworthiness and then analyses if media trust has an effect on perception of the Spanish economy. Framing theory, Media Dependency theory, and the Elaboration Likelihood Model (ELM) were combined to explain the relationships and effects of media on individuals. These theories create a theoretical framework which assumes that media dependency affects individuals’ actions and perceived trust of media, the framing of news affects bias and tone perceived by audiences and that in turn affects trust and finally that motivation and ability to think critically about the information affect media perception. It is then assumed that these factors and trust in media will have an effect on perception of the economy. Due to the sample size and method of data collection we cannot assume that the findings are representative of the general Spanish population. However, the findings seem to support ELM theory, Framing theory, and Media Dependency theory, as those who depended more on media, who perceived media to be more accurate and who had previously taken actions based on media information had more trust in economic media. Moreover, the study shows that perceived media bias has a negative relation with perception of the Spanish economy, further supporting Framing theory. Finally, the study shows that there is a slight positive relation between trust in media and perception of the Spanish economy, showing that those who are more trusting of media perceive the Spanish economy to be doing better. Grado en Administración y Dirección de Empresas Mención Internacional (E-4) Mon, 01 Jan 2024 00:00:00 GMT http://hdl.handle.net/11531/98666 2024-01-01T00:00:00Z http://hdl.handle.net/11531/98664 What are the key drivers for luxury consumption? Pérez Galbis, Bárbara María This thesis explores how the conventional symbols of wealth and exclusivity have changed in response to alterations in consumer ideals and socioeconomic conditions. It investigates into the changing aspects of luxury consumption. This study explores the reasons behind people's preference for luxury goods via the lenses of conspicuous consumption and social comparison theory, emphasizing how these products support social mobility and validate social status. The study uses a mixed-methods approach to examine the effects of psychological, cultural, and economic factors on patterns of luxury consumption. It does this by combining quantitative and qualitative data from consumer surveys. The results show that luxury is now seen as an integral part of a person's identity and social positioning, rather than just a symbol of money. The report also emphasizes the move away from grandeur and towards accessibility by democratizing luxury and changing the ways in which status is exhibited and understood. The thesis advances knowledge of luxury consumption in modern society by providing guidance on navigating the intricacies of the luxury market to marketers and policymakers. And finally, it emphasizes the necessity for luxury firms to adjust to a quickly evolving world were old and new societal influences shape consumer choices. Grado en Administración y Dirección de Empresas Mención Internacional (E-4) Mon, 01 Jan 2024 00:00:00 GMT http://hdl.handle.net/11531/98664 2024-01-01T00:00:00Z