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Music marketing : becoming an independent artist in the digital age
(2023)
This study delves into the influence of the digital age on the music industry, specifically on
independent artists and their up-and-coming careers. In recent years, the rise of music
streaming services such as Spotify ...
¿Como el marketing ha evolucionado a través de la mejora de la fidelización de clientes, y la evolución de las estrategias y practicas digitales?
(2023)
Me gustaría empezar destacando los puntos clave o temas principales abordados en mi estudio.
• La importancia de la fidelidad del cliente para las empresas, principalmente porque los
clientes fieles son más rentables y ...
A phenomenological study: Exploring the Role of Social Media Marketing in Generating Value for Organizations: A Study of Spanish Companies
(2023)
With the rise of technology, the modernisation of companies, and the possibility of communicating immediately and globally, social networks have become a fundamental part of our lives. Companies are evolving with technology ...