Listar KE4-Trabajos Fin de Grado por título
Mostrando ítems 426-445 de 857
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El Grupo Correos: Planteamiento estratégico frente a la caída del negocio postal
(2019)El negocio postal se encuentra, desde hace años, en una situación de claro declive como consecuencia de la invasión de las nuevas tecnologías en el mundo de las comunicaciones. Los grupos postales a nivel global han ... -
¿Han creado los zapatos de edición limitada un nuevo segmento dentro del mercado del lujo?
(2018)Este trabajo analizará el mercado de los zapatos de deporte y el mercado de lujo para hacer una comparación entre ellos. El mercado de los zapatos ha estado creciendo extremadamente en la última década a nivel internacional, ... -
Have mutual funds investing in safe haven assets outperformed those investing in equity during the 2020 market turmoil? : An analysis of the impact of funds´ investing targets and characteristics on their returns during 2020
(2021)This dissertation investigates the returns obtained by mutual funds during the global economic turmoil caused by the arrival of the Covid-19 pandemic in 2020. The objective of this paper is to analyse whether mutual ... -
Häagen-Dazs : colaborador necesario del cambio de percepción de los helados en España
(2014)Gracias al trabajo de introducción y desarrollo de la marca Häagen-Dazs en el mercado español, esta aportó un dinamismo clave para el desarrollo del sector, mediante la tipología de sus productos y a la ampliación de ... -
"HOMEFY: Creación de empresa y modelo de negocio"
(2019)Este Trabajo de Fin de Grado presenta el modelo de negocio de Homefy, una empresa que busca conectar, a clientes que necesiten solucionar problemas del hogar, con profesionales capaces de cubrir sus necesidades. Homefy ... -
How Customer Decision Journey through Customer Experience affects supermarket consumption
(2022)The main objective of this paper is to investigate the influence of in-store supermarket purchase experiments concerning customer decision journeys through customer experience. To better understand consumers' interaction ... -
How do Instagram influencers impact consumer attitude and purchase behaviour of young women?
(2022)With the introduction of Web 2.0, social media has become an important marketing medium, enabling a new way for communicating and sharing information through e-WOM and User- Generated Content. Brands have begun to realize ... -
How does the digital transformation of the labour market impact the young workforce?
(2022)The world today is digital and therefore, digital transformation (DT) is omnipresent in all personal and professional day-to-day routines, particularly in the labour market among the young workforce. The business sector ... -
How does workplace bulling affect the employee and the organisation?
(2022)The purpose of this paper, given the importance of the employee well-being, and job performance and satisfaction, is to study the relationship of affective reactions in situations of workplace bullying. It aims to answer ... -
How has liquidity contributed to a post pandemic wave of M&A activity?
(2022)The main objective of this research paper is to establish a relationship between market liquidity and the volume of M&A transactions. To this end, a review of the existing literature on the subject, and the relationship ... -
How influencers have affected today's consumption on Instagram during the coronavirus in Spain
(2021)The research question that this investigation concentrates on is: “How influencers have affected today's consumption on Instagram during the coronavirus in Spain.” With the appearance of the coronavirus in 2019, the ... -
How should MNCs respond to a data breach to protect their reputation and relationship with consumers? An analysis of case studies.
(2023)La ciberresiliencia es un término cada vez más utilizado para describir la protección digital de los intereses corporativos. Este documento proporcionará una guía de gestión estratégica que se utilizará para mitigar los ... -
How the COVID-19 pandemic has provoked a change in the way Spanish consumers buy. Current situation and future forecasts from an industry perspective
(2021)The COVID-19 pandemic has disrupted many activities that were part of people’s daily lives, among other things, consumer behaviours and the way of purchasing. The new consumer shifts as well as the measures taken to ... -
How the introduction of new one-off Advanced Therapy Medicinal Products affects the reimbursement systems of medical care and its potential solutions
(2019)The research question that this paper focuses on is “How the introduction of new one-off Advanced Therapy Medicinal Products affects the reimbursement systems of medical care and its potential solutions”. The goal of ...