| dc.contributor.advisor | Walker, David | |
| dc.contributor.author | Aguilar Utrilla, Antonio | |
| dc.contributor.other | Universidad Pontificia Comillas, Escuela Técnica Superior de Ingeniería (ICAI) | es_ES |
| dc.date.accessioned | 2015-09-03T11:31:58Z | |
| dc.date.available | 2015-09-03T11:31:58Z | |
| dc.date.issued | 2000 | |
| dc.identifier.uri | http://hdl.handle.net/11531/2559 | |
| dc.description | Ingeniero Industrial | es_ES |
| dc.description.abstract | Cereal market has a great number of competitors who have consolidated
their forces throughout many years. We are a company that is trying to launch to
the market a new cereal brand. VITAL-UP Co. is a young company, with many
innovating ideas. lt would permit to reach little by little the highest position in the
world of cereals.
The product to develop is something completely new in the market, a
cereal supplemented with ROYAL JELLY. The royal jelly provides the necessary
energy for sports and a healthy life. This cereal will constitute a very competent
option destined to dynamic young people with great desires of success in big or
medium cities, taking care of health and body.
This product was planned for one size (375g) of a single version at
reasonable price for young people with certain life style. The cereal price is
planned to be accessible for people from middle and high-class level. | es_ES |
| dc.format.mimetype | application/pdf | es_ES |
| dc.language.iso | en | es_ES |
| dc.subject | 33 Ciencias tecnológicas | es_ES |
| dc.subject | 53 Ciencias económicas | es_ES |
| dc.subject | 5311 Organización y dirección de empresas | es_ES |
| dc.subject | 531106 Estudios de mercados | es_ES |
| dc.title | Vital up-date | es_ES |
| dc.type | info:eu-repo/semantics/bachelorThesis | es_ES |
| dc.rights.accessRights | info:eu-repo/semantics/closedAccess | es_ES |
