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How culture shapes emotional reactions in the United Kingdom
(2023)La conciencia emocional es una herramienta útil para comunicarse con éxito con las personas, ya que las interacciones se sustentan en reacciones emocionales inmediatas y conscientes. Los comunicadores interculturales y los ... -
How Customer Decision Journey through Customer Experience affects supermarket consumption
(2022)The main objective of this paper is to investigate the influence of in-store supermarket purchase experiments concerning customer decision journeys through customer experience. To better understand consumers' interaction ... -
How did colonization affect the perception of the LGBTIQ+ community in Asia?
(2020)n este trabajo se analiza la influencia que ha tenido el colonialismo en la percepción del colectivo LGBTIQ+ en Asia. En especial se centra en dos colonias británica: India y China. Primero se da una introducción acerca ... -
How different incentives towards less polluting mobility impact in Spain at a micro and macro level.
(2020)El objetivo de este proyecto es analizar, desde un punto de vista académico, cómo las diferentes estrategias hacia una movilidad menos contaminante impactan a medio y largo plazo a nivel micro (costos asociados con un ... -
How do Instagram influencers impact consumer attitude and purchase behaviour of young women?
(2022)With the introduction of Web 2.0, social media has become an important marketing medium, enabling a new way for communicating and sharing information through e-WOM and User- Generated Content. Brands have begun to realize ... -
How does the digital transformation of the labour market impact the young workforce?
(2022)The world today is digital and therefore, digital transformation (DT) is omnipresent in all personal and professional day-to-day routines, particularly in the labour market among the young workforce. The business sector ... -
How does workplace bulling affect the employee and the organisation?
(2022)The purpose of this paper, given the importance of the employee well-being, and job performance and satisfaction, is to study the relationship of affective reactions in situations of workplace bullying. It aims to answer ... -
How has liquidity contributed to a post pandemic wave of M&A activity?
(2022)The main objective of this research paper is to establish a relationship between market liquidity and the volume of M&A transactions. To this end, a review of the existing literature on the subject, and the relationship ... -
How Industry 4.0 can change the car manufacturing industry.
(2018)En este estudio, se analizarán los posibles avances tecnológicos y las técnicas que se pueden utilizar en la industria. Luego, se estudiará el potencial de la industria para incluir estos avances tecnológicos, seguido de ... -
How influencers have affected today's consumption on Instagram during the coronavirus in Spain
(2021)The research question that this investigation concentrates on is: “How influencers have affected today's consumption on Instagram during the coronavirus in Spain.” With the appearance of the coronavirus in 2019, the ... -
How is storytelling used in the corporate world & what conclusions can be derived from the literature?
(2021)Este trabajo se centra en un estudio de caso sobre la compañía Netflix, para poder analizar su implementación de storytelling en comunicación interna y externa. Para este análisis, la autora se apoya en conceptos clave ...