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Consumers' categorization of eco-friendly consumer goods: an integrative review and research agenda
Larrañaga Muguerza, Arancha; Valor Martínez, Carmen (2022-11-01)Understanding how consumers categorize a consumer good as eco-friendly is key to facilitating consumers' purchasing of products with lower environmental footprints. Scholarship has increasingly addressed this question. ... -
Consumers' categorization of eco-friendly consumer goods: an integrative review and research agenda
Larrañaga Muguerza, Arancha; Valor Martínez, Carmen (01/11/2022)Understanding how consumers categorize a consumer good as eco-friendly is key to facilitating consumers' purchasing of products with lower environmental footprints. Scholarship has increasingly addressed this question. ...