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dc.contributor.advisorFuertes Pérez, Francisco Javier
dc.contributor.authorOrtega Martínez, Clara
dc.contributor.otherUniversidad Pontificia Comillas, Facultad de Empresariales (ICADE)es_ES
dc.date.accessioned2020-01-28T14:53:31Z
dc.date.available2020-01-28T14:53:31Z
dc.date.issued2019
dc.identifier.urihttp://hdl.handle.net/11531/44512
dc.descriptionGrado en Administración y Dirección de Empresas Mención Internacional (E-4)es_ES
dc.description.abstractSince the beginning of the technological revolution, the banking sector has undergone a series of changes in order to adapt to the new environment brought about by technological innovations. This new digital era represents a brand-new challenge for the banking sector. It has had to face the rapid changes of consumers who now have different demands. This inevitable process of adaptation has forced banks to evolve in order to stay relevant. The greatest challenge of this new digital era is, perhaps, the irruption of new competitors that: have very different structures to the traditional banking institution and offer different financial products. These modern competitors are the tech giants (Google, Amazon, Facebook and Apple). The aim of this thesis is to analyse whether or not these challenges threaten the survival of the traditional banking industry, as we know it. At the end, we conclude that the banking system is indeed threatened by these new tech giants. Hope is, however, not completely lost and we also have included in the following pages various strategies that could be followed by banks in order to maintain their current power.es_ES
dc.format.mimetypeapplication/pdfes_ES
dc.language.isoenes_ES
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.subject53 Ciencias económicases_ES
dc.subject5306 Economía del cambio tecnológicoes_ES
dc.subject530602 Innovación tecnológicaes_ES
dc.titleIs the digital age the beginning of the end of traditional banking?es_ES
dc.typeinfo:eu-repo/semantics/bachelorThesises_ES
dc.rights.accessRightsinfo:eu-repo/semantics/closedAccesses_ES
dc.keywordsFinTech, Bank, Didigital, Tech companies, Means of payment, Start-ups, Innovation, Technology, Financees_ES


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