Autor
Mostrando ítems 1-2 de 2
-
CONSUMERS' CATEGORIZATION OF ECO-FRIENDLY CONSUMER GOODS: AN INTEGRATIVE REVIEW AND RESEARCH AGENDA
Larrañaga Muguerza, Arancha; Valor Martínez, Carmen (2022-11-01)Revisión de literatura y propuesta de agenda sobre la categorizacion de productos sostenibles en gran consumo -
Consumers' categorization of eco-friendly consumer goods: an integrative review and research agenda
Larrañaga Muguerza, Arancha; Valor Martínez, Carmen (01/11/2022)Understanding how consumers categorize a consumer good as eco-friendly is key to facilitating consumers' purchasing of products with lower environmental footprints. Scholarship has increasingly addressed this question. ...