Enseñanza basada en proyectos como metodología en programas de máster en management

Abstract

Contemporary business education requires a combination of advanced academic and theoretical knowledge with its practical application. Both academic concepts and principles and real business application will prepare students to look for jobs after graduation. Experiential learning has become a relevant aspect in higher education, especially in master programs, where it is no longer acceptable to emerge with just a theoretical business background. There are different forms of experiential learning in business higher education. Project Based Learning is one of them, a content specific approach, where students are actively involved during the learning process, studying and analysing real problems and questions from real businesses and teamworking to provide the best solutions to them. This approach develops not only technical or hard skills, but also soft skills are enhanced, as students are responsible for communication, social interaction with different stakeholders (team members, business managers, customers, suppliers, etc.), public presentations and sharing knowledge, commitment, engagement and motivation.

Contemporary business education requires a combination of advanced academic and theoretical knowledge with its practical application. Both academic concepts and principles and real business application will prepare students to look for jobs after graduation. Experiential learning has become a relevant aspect in higher education, especially in master programs, where it is no longer acceptable to emerge with just a theoretical business background. There are different forms of experiential learning in business higher education. Project Based Learning is one of them, a content specific approach, where students are actively involved during the learning process, studying and analysing real problems and questions from real businesses and teamworking to provide the best solutions to them. This approach develops not only technical or hard skills, but also soft skills are enhanced, as students are responsible for communication, social interaction with different stakeholders (team members, business managers, customers, suppliers, etc.), public presentations and sharing knowledge, commitment, engagement and motivation.