Buscar
Mostrando ítems 1-1 de 1
Valuing an intangible asset. Valuation of a brand name. Zara´s brand as an example
(2016)
The crisis has provoked an increase of company investments in intangible assets as the result
of reaching new forms of growth. Consequently, firm’s value relies decisively on the
valuation of these assets, which constitute ...