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Exploring the Challenges and Opportunities of Digital Business Models in the Sports Wear Industry : A Comparative Study of Nike, Adidas and Puma
dc.contributor.advisor | Borrás Pala, Francisco | |
dc.contributor.advisor | Coronado Vaca, María | |
dc.contributor.author | Tiggemann Sanz, Santiago | |
dc.contributor.other | Universidad Pontificia Comillas, Facultad de Empresariales (ICADE) | es_ES |
dc.date.accessioned | 2024-01-24T11:26:25Z | |
dc.date.available | 2024-01-24T11:26:25Z | |
dc.date.issued | 2023 | |
dc.identifier.uri | http://hdl.handle.net/11531/86496 | |
dc.description | Grado en Administración y Dirección de Empresas Mención Internacional (E-4) | es_ES |
dc.format.mimetype | application/pdf | es_ES |
dc.language.iso | en | es_ES |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
dc.subject | 53 Ciencias económicas | es_ES |
dc.subject | 5311 Organización y dirección de empresas | es_ES |
dc.subject | 531106 Estudios de mercado | es_ES |
dc.title | Exploring the Challenges and Opportunities of Digital Business Models in the Sports Wear Industry : A Comparative Study of Nike, Adidas and Puma | es_ES |
dc.type | info:eu-repo/semantics/bachelorThesis | es_ES |
dc.rights.accessRights | info:eu-repo/semantics/closedAccess | es_ES |