ECO Impact: Research Data collection

Abstract

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This study examines relationships between self-transcendence values, environmental attitudes, and pro-environmental behaviours among Spanish university students. 624 participants completed measures of Schwartz's benevolence and universalism values, environmental concern, pro-environmental behaviours (PEB), and environmental activism (EA). Universalism-nature values showed the strongest positive correlations with PEB and EA. Being concerned about ecology (CAE) partially mediated the relationship between universalism-nature values and PEB and EA. Personal factors, such as green family environment and eco-friendly consumption habits, as well as left-wing political orientation were positively associated with PEB, EA, and positive environmental concern dimensions. Contrary to expectations, final-year students did not demonstrate higher levels of PEB or environmental concern compared to first-year students. Psychology and Interpretation/International Relations students scored higher on PEB than Law/Business students. Moderated mediation analyses revealed that political orientation moderated the relationship between universalism-nature values and CAE, with stronger effects for left-leaning individuals. Additionally, green consumer identity moderates the relationship between CAE and EA, with stronger effects for those identifying as green consumers. The study reveals complex interactions between values, attitudes, and behaviours, highlighting the need for targeted environmental education strategies in higher education that address contextual barriers and facilitate behaviour change through supportive environments.