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A purpose-action framework for corporate social responsibility in times of shock

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IIT-21-081R.pdf (2.918Mb)
Date
2021-08-20
Author
Forcadell Martínez, Francisco Javier
Aracil Fernández, Elisa María
Estado
info:eu-repo/semantics/publishedVersion
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Abstract
 
 
Extreme events undermine progress towards social sustainability and urge an immediate and broad response from the private sector. Nevertheless, corporate interventions in the face of a shock differ from traditional Corporate Social Responsibility (CSR) actions in some essential aspects not addressed by the literature. To solve this gap, we propose a purpose-action framework to examine and categorize 218 post-shock CSR interventions from 111 companies operating in Spain during the first wave of the COVID-19 pandemic. The framework allows assessing their heterogeneous social sustainability impact. We identify a set of firm dynamic sustainability capabilities -leadership, intentionality, prior stakeholder engagement, and partnership building-underpinning corporate purpose and action to develop an effective and efficient post-shock CSR. This exploratory study extends the literature on the company–society interface and provides a guide to foster social sustainability through CSR in times of shock.
 
URI
https:doi.org10.1016j.jclepro.2021.127789
A purpose-action framework for corporate social responsibility in times of shock
Tipo de Actividad
Artículos en revistas
ISSN
0959-6526
Materias/ categorías / ODS
Instituto de Investigación Tecnológica (IIT)
Palabras Clave

CSR; Social sustainability; Emergency relief; Pandemic; COVID-19; Dynamic capabilities; Stakeholder orientation; Partnerships
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