Book Review: Rossi, P., G. Allenby, R. McCulloch.2005. Bayesian Statistics and Marketing. John Wiley & Sons,New York. 341 pp.
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2007-06-01Author
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Book Review: Rossi, P., G. Allenby, R. McCulloch.2005. Bayesian Statistics and Marketing. John Wiley & Sons,New York. 341 pp.