More or less happy? The impact of sustainable consumption on young consumers well-being

Abstract

This paper measures well-being as a multifaceted construct to find that both SC fosters and restrains consumers well-being. In particular, those engaging in activist behavior have a more meaningful life and a better view of themselves However, activism leads to an unsatisfying social life.This paper measures well-being as a multifaceted construct to find that both SC fosters and restrains consumers well-being. In particular, those engaging in activist behavior have a more meaningful life and a better view of themselves However, activism leads to an unsatisfying social life.