Keywords
AURORA. Educación Superior: Trayectorias académicas y personales, Redes sociales, Plataformas digitales, Educación superior, Identidad, Bienestar digital, Social media, Digital platforms, Higher education, Identity, Digital well-being
From leisure to learning: differences in social media motivations among university students across two cohorts (2021–2024)
Abstract
Las plataformas de redes sociales desempeñan un papel fundamental en la vida de los estudiantes universitarios, influyendo tanto en sus interacciones sociales como académicas. Este estudio analiza las diferencias en los factores motivacionales entre dos cohortes (2021 y 2024), distinguiendo entre estudiantes de primer curso y estudiantes de cursos superiores. Se empleó un diseño transversal ex post facto con metodología cuantitativa para recopilar datos sobre las plataformas más utilizadas, el tiempo de uso y los factores motivacionales. Los resultados muestran un marcado descenso del uso de Facebook, un aumento sustancial de TikTok y niveles elevados y estables de LinkedIn entre los estudiantes de cursos superiores. Las diferencias motivacionales fueron generalmente pequeñas y estuvieron relacionadas principalmente con la exploración de la identidad, la búsqueda de información y la conexión interpersonal.
Social media platforms play a key role in the lives of university students, influencing both their social and academic interactions. This study analyzes differences in motivational factors across two cohorts (2021 and 2024), distinguishing between first-year students and those in later stages of their studies. A cross-sectional ex post facto design with a quantitative methodology was used to collect data on the most frequently used platforms, usage time, and motivational factors. The results show several differences between cohorts and academic stages, including a marked decline in Facebook use, a substantial increase in TikTok use, and stable but high levels of LinkedIn use among senior students. Motivational differences were generally small and were primarily related to identity exploration, information seeking, and interpersonal connection.
Social media platforms play a key role in the lives of university students, influencing both their social and academic interactions. This study analyzes differences in motivational factors across two cohorts (2021 and 2024), distinguishing between first-year students and those in later stages of their studies. A cross-sectional ex post facto design with a quantitative methodology was used to collect data on the most frequently used platforms, usage time, and motivational factors. The results show several differences between cohorts and academic stages, including a marked decline in Facebook use, a substantial increase in TikTok use, and stable but high levels of LinkedIn use among senior students. Motivational differences were generally small and were primarily related to identity exploration, information seeking, and interpersonal connection.
Información detallada
Materias, derechos, colecciones e identificadores