Keywords
Ventaja Competitiva, Responsabilidad Social Corporativa, Sostenibilidad, Valor Añadido, Satisfacción, Reputación., Competitive Advantage, Corporate Social Responsibility, Sustainability, Added Value, Reputation.
Responsabilidad Social Corporativa (5)Ética empresarial (7)Coaching. Motivación (7)Business plan (2)
Abstract
La globalización de la sociedad supone un mayor flujo de información en un menos lapso de tiempo. La gente cada vez está más concienciada con los problemas sociales y medioambientales. Es por eso, que la responsabilidad social corporativa ha adquirido un peso importante y se ha desarrollado mucho en los últimos años. A pesar de que esta práctica es de naturaleza voluntaria y no persigue conseguir nada a cambio, recientes estudios hablan sobre la relación entre la RSC y los resultados financieros de la empresa. Nadie ha podido concluir a ciencia cierta que exista una relación positiva entre los resultados financieros. Sin embargo, la puesta en práctica de mediadas responsables sí que beneficia a la empresa, ya que la dota de ciertas ventajas competitivas. Estas ventajas nacen de la misma labor social de la empresa. Este trabajo analizará como incide la RSC en determinados grupos y aspectos de la empresa. Dicho impacto generará ventajas competitivas para la compañía, como podrían ser: el aumento de ventas dado por una mejora en la imagen de marca de la empresa; o el incremento en la productividad de los trabajadores. De igual modo, las ventajas competitivas generan ingresos que repercuten en las cuentas financieras de la empresa.
The current strong globalization society is experiencing is leading to a higher flow of information in a lower time lapse. People are getting more and more aware about the social and environmental situation of the world. That is the reason behind why corporate social responsibility has been so developed and has got such a high importance nowadays. Even though this is a practice with no lucrative intentions and done voluntarily, recent studies have studied the impact of CSR in the financial statements. Despite this, no one has been able to certainly prove there is a positive relation between benefits and corporate social responsibility. Nevertheless, the application of CSR duties has been proved to bring certain competitive advantages to the company. This paper is focused on analyzing, how the use of CSR turns out to be a competitive advantage for the company due to its impact on certain stakeholders and aspects of the company. The previously mentioned impacts can, for instance: turn out to lead to an improvement of the company’s brand image, which will mean an increase in the company’s sales; or an increase in employee satisfaction which leads to an increase in the company’s productivity. As a matter of fact, these competitive advantages in the end improve the company´s profit.
The current strong globalization society is experiencing is leading to a higher flow of information in a lower time lapse. People are getting more and more aware about the social and environmental situation of the world. That is the reason behind why corporate social responsibility has been so developed and has got such a high importance nowadays. Even though this is a practice with no lucrative intentions and done voluntarily, recent studies have studied the impact of CSR in the financial statements. Despite this, no one has been able to certainly prove there is a positive relation between benefits and corporate social responsibility. Nevertheless, the application of CSR duties has been proved to bring certain competitive advantages to the company. This paper is focused on analyzing, how the use of CSR turns out to be a competitive advantage for the company due to its impact on certain stakeholders and aspects of the company. The previously mentioned impacts can, for instance: turn out to lead to an improvement of the company’s brand image, which will mean an increase in the company’s sales; or an increase in employee satisfaction which leads to an increase in the company’s productivity. As a matter of fact, these competitive advantages in the end improve the company´s profit.
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