Valuation : determining the value of firms with a practical case study of ‘Bimba y Lola’

Abstract

In this paper I aim to explore the theory behind discounted cash flow and relative valuation. I will explore the concept of risk and all its components, as well as establishing how to determine the variables needed for valuation. I will produce a walk-through process of industry, competitive, and strategy analysis. I shall look into the flaws that might arise with the valuation of private firms, before putting this into practice with a practical example of Bimba y Lola