Subjects
53 Ciencias económicas
5311 Organización y dirección de empresas
531106 Estudios de mercado
Gimnasio low cost en la ciudad de Segovia
Abstract
En este TFG tratamos la elaboración de un business plan que trata sobre la puesta en marcha de un gimnasio low cost en la ciudad de Segovia. Esta ciudad está teniendo un cambio considerable ya que están comenzando a llegar las franquicias y está volviéndose una ciudad más urbana. La competencia existente en el sector de los gimnasios en Segovia está situada a las afueras de la ciudad y su tarifa mensual mínima es de 30 euros, situándose la mayoría de las tarifas en precios superiores. Por eso nosotros pretendemos ubicar nuestro gimnasio en el centro de la ciudad, lo que dará una mayor cercanía al público, y con una tarifa mensual de 20 euro, lo que nos da la categoría de low cost. De esta forma, al diferenciarnos en la localización y en el precio vamos a obtener unas ventajas competitivas frente a nuestros competidores. Para la correcta realización de este TFG, aplicando la metodología cualitativa, vamos a observar todo lo que afecta al funcionamiento del negocio como pueden ser los clientes potenciales, la competencia, los gastos y los ingresos, para así, poder observar la viabilidad del negocio y ver si este es rentable o no y también realizaremos un análisis del sector.
In this TFG we develop a business plan that deals with the implementation of a low-cost gym in the city of Segovia. This city is having a considerable change because franchises are arriving, and the city is coming more urban. The existent competence in the gym sector in Segovia is located outside of the city and its minimum monthly fee is 30 euros, placing most of this fees at higher prices. That is why we want to locate our gym in the center of the city, which will bring us closer to the public, and with a monthly fee of 20 euros, which gives us the low-cost category. In this way, by differentiating ourselves in the location and in the price, we will obtain competitive advantages over our competitors. For the correct realization of this TFG, applying the qualitative methodology, we will observe everything that affects the functioning of the business such as potential customers, the competence, expenses and income, to observe the viability of the business and see if this it is profitable or not.
In this TFG we develop a business plan that deals with the implementation of a low-cost gym in the city of Segovia. This city is having a considerable change because franchises are arriving, and the city is coming more urban. The existent competence in the gym sector in Segovia is located outside of the city and its minimum monthly fee is 30 euros, placing most of this fees at higher prices. That is why we want to locate our gym in the center of the city, which will bring us closer to the public, and with a monthly fee of 20 euros, which gives us the low-cost category. In this way, by differentiating ourselves in the location and in the price, we will obtain competitive advantages over our competitors. For the correct realization of this TFG, applying the qualitative methodology, we will observe everything that affects the functioning of the business such as potential customers, the competence, expenses and income, to observe the viability of the business and see if this it is profitable or not.
Información detallada
Materias, derechos, colecciones e identificadores
Keywords
Business plan, Gimnasio, Low cost, Competencia, Ubicación, Precio, Ventajas competitivas, Business plan, Gym, Low-cost, Competence, Localization, Price, Competitive advantages