New Dance Generation : implementación real de una escuela de baile con precios reducidos y buenas condiciones laborales en el Corredor del Henares

Abstract

Este trabajo de fin de grado presenta un plan de negocio detallado para el establecimiento de una academia de baile en la zona del corredor del Henares, en concreto en la ciudad del Alcalá de Henares. Comienza con una introducción y definición de los objetivos, seguida por los indicadores clave para medir el éxito del proyecto. Se describe la idea de negocio y se proporciona un contexto general que incluye las declaraciones de misión y visión, así como los valores fundamentales de la empresa.

Además, el documento detalla los productos ofrecidos, que incluyen explicación de lecciones grupales, plan de publicidad y promoción, estrategias de marketing, estudio de mercado, análisis DAFO resumen financiero y presupuestario, evaluación de los resultados y una reflexión final.The creation of a new dance academy, "New Dance Generation", is proposed as a response to the growing demand for dance classes in Alcalá de Henares, a city near Madrid, Spain. This project arises from the passion for social dance, specifically salsa, bachata and kizomba, and seeks to establish a space where both students and professionals can develop and grow.

The article addresses the complete process of conceptualization, planning and execution of the academy, from the identification of the target audience to the implementation of marketing and promotion strategies. The academy's mission and vision is highlighted, focused on providing training opportunities in the arts to people from all socioeconomic backgrounds, as well as promoting a love of dance and personal development.

The goals of "New Dance Generation" include implementing affordable pricing, establishing a motivating work environment, promoting inclusion and access to dance in the community, and creating a strong and sustainable business model. Success indicators are established to evaluate the academy's performance, as well as risk mitigation strategies to ensure its long-term viability.

Through a SWOT analysis, the project's strengths, weaknesses, opportunities and threats are identified, highlighting its focus on quality, the variety of dance styles and its strategic location. The competitors identified in the local market are also discussed and a detailed action plan is proposed, from the creation of the logo to the adaptation of the physical space.