Keywords
KBN, marketing de lujo, innovación, digitalización, sostenibilidad, personalización, tecnología avanzada, moda de lujo., luxury marketing, innovation, digitalization, sustainability, personalization, advanced technology, luxury fashion.
LA INNOVACIÓN EN EL MARKETING DE LAS MARCAS DE MODA DE LUJO - Ruane Cabrera, Alexia
Abstract
El objetivo principal de este trabajo es explorar las diferentes formas de innovación que se están utilizando en el marketing de las marcas de moda de lujo. A través de una revisión de literatura existente, se analizarán conceptos clave como la sostenibilidad, digitalización y personalización, ajustándolas al contexto de las marcas de lujo.
The main objective of this investigation is to explore the different forms of innovation being used in the marketing of luxury fashion brands. Through a review of existing literature, key concepts such as sustainability, digitalization, and personalization will be analyzed and adjusted to the context of luxury brands.
The main objective of this investigation is to explore the different forms of innovation being used in the marketing of luxury fashion brands. Through a review of existing literature, key concepts such as sustainability, digitalization, and personalization will be analyzed and adjusted to the context of luxury brands.
Información detallada
Materias, derechos, colecciones e identificadores
URI / Handle
http://hdl.handle.net/11531/79751Rights
Attribution-NonCommercial-NoDerivs 3.0 United States