Subjects
53 Ciencias económicas
5312 Economía sectorial
531290 Economía sectorial: Turismo
MERCADO HOTELERO EN LAS ISLAS CANARIAS. ANÁLISIS PARA POTENCIAR EL CRECIMIENTO DE UNA EMPRESA DE FORMACIÓN X.
Abstract
Turismo y hoteles son dos palabras que caracterizan a España. La balanza de pagos española siempre ha estado marcada por el superávit del sector servicio turismo. Canarias es un claro ejemplo de ello ya que la mayor parte de su PIB depende de este sector, concretamente en el año 2022 representaba el 35,5%. Esta investigación consiste en realizar un estudio del mercado hotelero en las Islas Canarias para potenciar el crecimiento de una empresa de formación X en dicho sector. Para ello, se analizará exhaustivamente el turismo, el mercado hotelero canario y los requisitos y legislación que tiene que cumplir una empresa de formación para consolidarse en Canarias, con la intención de ver qué Islas y qué categorías de hoteles son el público objetivo para este tipo de empresas. Se llevará a cabo un análisis de puestos en hoteles además de un estudio de necesidades formativas a través de reseñas de páginas web para entender qué tipo de formación se encuentra mas demanda. Por último, se propondrán a X servicios a ofertar, además de sugerir un nuevo nicho de mercado.
Tourism and hotels are two words that characterize Spain. The Spanish balance of payments has always been marked by the surplus of the tourism service sector. The Canary Islands are a clear example of this since most of their GDP depends on this sector, specifically in 2022 it represented 35.5%. This research consists of carrying out a study of the hotel market in the Canary Islands to promote the growth of a training company X in said sector. To do this, tourism, the Canary hotel market and the requirements and legislation that a training company must comply with to consolidate in the Canary Islands will be exhaustively analyzed, with the intention of seeing which islands and which categories of hotels are the target audience for this type of companies. An analysis of positions in hotels will be carried out in addition to a study of training needs through website reviews to understand what type of training is most in demand. Finally, services to be offered will be proposed to X, in addition to suggesting a new market niche.
Tourism and hotels are two words that characterize Spain. The Spanish balance of payments has always been marked by the surplus of the tourism service sector. The Canary Islands are a clear example of this since most of their GDP depends on this sector, specifically in 2022 it represented 35.5%. This research consists of carrying out a study of the hotel market in the Canary Islands to promote the growth of a training company X in said sector. To do this, tourism, the Canary hotel market and the requirements and legislation that a training company must comply with to consolidate in the Canary Islands will be exhaustively analyzed, with the intention of seeing which islands and which categories of hotels are the target audience for this type of companies. An analysis of positions in hotels will be carried out in addition to a study of training needs through website reviews to understand what type of training is most in demand. Finally, services to be offered will be proposed to X, in addition to suggesting a new market niche.
Información detallada
Materias, derechos, colecciones e identificadores
Keywords
K2N, Islas Canarias, Sector hotelero, Cadenas hoteleras, Formación, Análisis de Islas, Análisis de puestos hoteles, Reseñas, Servicios de formación profesional., Canary Islands, Hotel sector, Hotel chains, training, Island analysis, Hotel job analysis, Reviews, Professional training services.
URI / Handle
http://hdl.handle.net/11531/79007Rights
Attribution-NonCommercial-NoDerivs 3.0 United States