Keywords
K2N, delivery, ghost kitchen, cocina fantasma, agregadores, plataformas de delivery, emprendedores, modelo de negocio, delivery, ghost kitchen, dark kitchen, aggregators, delivery platforms, entrepreneurs, business model
PLAN DE NEGOCIO DE LA START-UP POP KITCHEN. Únete al delivery a través de las Ghost Kitchen.
Abstract
Las ghost kitchen, también conocidas como cocinas fantasma, son unos locales con multitud de espacios de cocina independientes que no cuentan con mesas, sillas o espacio para ningún tipo de cliente. Son cocinas que se dedican únicamente a la comida a domicilio. La aparición de estas cocinas fantasma se debe al auge del delivery de los últimos años, que además se ha visto acelerado por la pandemia.
El mundo de las ghost kitchen ha cambiado el mundo de la hostelería, ya que ahora cualquier persona es capaz de crear su propio restaurante a un menor coste. Se puede alquilar un espacio en una cocina compartida con otros y montar un restaurante virtual, dedicado a la comida a domicilio.
Con el fin de sumarnos a esta nueva tendencia y gracias a Comillas Emprende, hemos creado la start-up Pop Kitchen. Es una cocina fantasma para emprendedores que quieran montar su propio restaurante y para restaurantes tradicionales que cuenten cocinas saturadas debido a los pedidos de delivery.
Con Pop Kitchen el consumidor final será capaz de degustar comida a domicilio de mayor calidad a un menor precio. Emprendedores y restaurantes tradicionales instalados en nuestras cocinas gracias a los bajos costes producción y del local, podrán ofrecer sus menús a un precio menor obteniendo grandes beneficios.
Ghost kitchens, also known as dark kitchens, are places with a multitude of independent kitchen spaces that have no tables, chairs or space for any type of customer. They are kitchens that are dedicated only to home-delivered food. The appearance of these ghost kitchens is due to the boom in delivery in recent years, which has also been accelerated by the pandemic. The world of dark kitchens has changed the world of food, as anyone is now able to create their own restaurant at a lower cost. This is because anyone can say rent a space in a ghost kitchen and set up their own virtual restaurant, dedicated to food delivery. In order to join this new trend and thanks to Comillas Emprende, we have created the start up Pop Kitchen. It is a dark for entrepreneurs who want to set up their own restaurant and for traditional restaurants that have saturated kitchens due to delivery orders. With Pop Kitchen the final consumer will be able to enjoy higher quality food at a lower price. Entrepreneurs and traditional restaurants installed in our kitchens will be able to offer their menus at a lower price and obtain great benefits thanks to the low production and local costs.
Ghost kitchens, also known as dark kitchens, are places with a multitude of independent kitchen spaces that have no tables, chairs or space for any type of customer. They are kitchens that are dedicated only to home-delivered food. The appearance of these ghost kitchens is due to the boom in delivery in recent years, which has also been accelerated by the pandemic. The world of dark kitchens has changed the world of food, as anyone is now able to create their own restaurant at a lower cost. This is because anyone can say rent a space in a ghost kitchen and set up their own virtual restaurant, dedicated to food delivery. In order to join this new trend and thanks to Comillas Emprende, we have created the start up Pop Kitchen. It is a dark for entrepreneurs who want to set up their own restaurant and for traditional restaurants that have saturated kitchens due to delivery orders. With Pop Kitchen the final consumer will be able to enjoy higher quality food at a lower price. Entrepreneurs and traditional restaurants installed in our kitchens will be able to offer their menus at a lower price and obtain great benefits thanks to the low production and local costs.
Información detallada
Materias, derechos, colecciones e identificadores
URI / Handle
http://hdl.handle.net/11531/46781Rights
Attribution-NonCommercial-NoDerivs 3.0 United States