Keywords
KT2, The sentence announced on 26 December 2018 by the Criminal Court number 9 of Malaga and subsequently ratified by the Provincial Court on April 26th, 2019 states that Borja W. V. did not act in self-defense and, therefore, was convicted to pay a 180,000-euro reparation and 2 years of imprisonment for committing a criminally negligent homicide. The political party VOX developed a communication strategy that whitewashed the image of the convicted person, by falsifying some nuances of the proven facts, and created a crowdfunding campaign to collect money to pay the reparation and avoid his imprisonment. Thousands of Spanish supporters of the party participated in the campaign. The objective of this End of Degree Project is to analyze the digital communication strategy implemented by VOX in this matter. To this effect, a selection of tweets published in the context of the «#AyudemosABorja» (#HelpBorja) campaign by the official Twitter profile of the party (@VOX_ES) and by its best-known politicians will be analyzed., political communication, digital political communication, communication strategy, manipulation strategy, media manipulation, social networks, Twitter, VOX.