Genealogies of consumers resistance

Abstract

This paper examines the subjectification process in the sustainable consumers resistance movement. By applying the Foucault s genealogical method we aim to unveil the discursive roots and anchors of the sustainable subject and how such subject is opposed to the consumerist subject.This paper examines the subjectification process in the sustainable consumers resistance movement. By applying the Foucault s genealogical method we aim to unveil the discursive roots and anchors of the sustainable subject and how such subject is opposed to the consumerist subject.