Subjects
53 Ciencias económicas
5311 Organización y dirección de empresas
531104 Organización de recursos humanos
Análisis de las diferencias entre INDITEX y ABERCROMBIE en los procesos de selección de personal de tienda.
Abstract
Este trabajo pretende determinar qué indicadores hacen que un proceso de selección de personal de tienda en multinacionales del sector textil sea más eficaz. Para ello, se profundiza en realizar un análisis comparativo de los procesos de selección de dicho colectivo en dos de las multinacionales más influyentes en la industria textil o moda y, que operan en territorio nacional, como son Inditex y Abercrombie & Fitch. Se identificarán las diferentes fases que componen sus procesos de selección y, a continuación, se analizarán una serie de indicadores que les garantizan su competitividad.
Para ahondar en el estudio de la pregunta de investigación principal, se ha llevado a cabo un estudio exploratorio cualitativo-cuantitativo en una muestra de personal de tienda en ambas multinacionales.
Los principales hallazgos indican que existen diferencias en los procesos de selección de ambas firmas que sin duda, marcan una importante diferencia, y que éstas quedan ratificadas por el personal de tienda que conforma la muestra.
This project aims to determine which indicators make a recruitment process for retail salespersons in multinationals in the textile industry more efficient. For this, it is deepened to carry out a comparative analysis of the selection processes of those groups in two of the most influential multinationals in the textile or fashion industry, which operate in national territory, such as Inditex and Abercrombie & Fitch. The different phases that comprise their selection processes will be identified and then a series of indicators that guarantee their competitiveness will be analyzed. To delve into the study of the main research question, a qualitative-quantitative exploratory study has been carried out in a sample of retail salespersons in both multinationals. The main findings indicate that there are differences in the recruitment processes of both firms that undoubtedly make an important difference, and that these are confirmed by the store staff that constitute the sample.
This project aims to determine which indicators make a recruitment process for retail salespersons in multinationals in the textile industry more efficient. For this, it is deepened to carry out a comparative analysis of the selection processes of those groups in two of the most influential multinationals in the textile or fashion industry, which operate in national territory, such as Inditex and Abercrombie & Fitch. The different phases that comprise their selection processes will be identified and then a series of indicators that guarantee their competitiveness will be analyzed. To delve into the study of the main research question, a qualitative-quantitative exploratory study has been carried out in a sample of retail salespersons in both multinationals. The main findings indicate that there are differences in the recruitment processes of both firms that undoubtedly make an important difference, and that these are confirmed by the store staff that constitute the sample.
Información detallada
Materias, derechos, colecciones e identificadores
Keywords
Industria textil”, Inditex, Abercrombie, Multinacional, Personal de tienda, Reclutamiento, Procesos de selección., “Textile Industry”, “Inditex”, “Abercrombie”, “Multinational”, “Sales assistant”, “Recruitment”, “Selection process”.