Keywords
Compras compulsivas, Behavioural Economics, Black Friday, nudges, Compulsive shopping, Behavioural Economics, Black Friday, nudges
6 consejos para evitar las compras compulsivas en el Black Friday
Abstract
El artículo describe el cerebro racional y el cerebro emocional y cómo este último es el responsable de las compras compulsivas. Se describen consejos y nudges útiles, basados en los descubrimientos del Behavioural Economics para reducir el riesgo de compras compulsivas con motivo del Black Friday
The article describes the rational brain and the emotional brain and how the latter is responsible for compulsive shopping. It describes useful tips and nudges, based on the findings of Behavioural Economics to reduce the risk of compulsive shopping on the occasion of Black Friday.
The article describes the rational brain and the emotional brain and how the latter is responsible for compulsive shopping. It describes useful tips and nudges, based on the findings of Behavioural Economics to reduce the risk of compulsive shopping on the occasion of Black Friday.
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Materias, derechos, colecciones e identificadores
URI / Handle
http://hdl.handle.net/11531/63547Rights
Creative Commons Reconocimiento-NoComercial-SinObraDerivada España