Keywords
Comunicación Política, Medios y Política, lCasa Blanca y Prensa, Administración de FDR, Political Communication, Media and Politics, White House and the Press, FDR Administration.
La Comunicación Política de la Moderna Presidencia de Estados Unidos: El Caso de Franklin Delano Roosevelt (1933-1945)
Abstract
Marzo de 1933, con la toma de posesión de Franklin Delano Roosevelt, se considera formalmente el inicio de la moderna Presidencia de Estados Unidos. Un cambio crítico en la historia del gobierno americano que vendrá acompañado por un profundo esfuerzo por institucionalizar la comunicación política de la Casa Blanca, con cambios radicales tanto en la relación con la Prensa como en el uso de nuevas tecnologías de comunicación. Ante desafíos que abarcan desde la movilización económica del New Deal hasta la intervención de Estados Unidos en la Segunda Guerra Mundial, FDR fue elegido cuatro veces como presidente antes de aprobarse la XXII enmienda de la Constitución que limita a un máximo de dos mandatos de cuatro años la permanencia en la Casa Blanca. Con toda su excepcionalidad, Roosevelt representa un antes y después en la forma en que se comunican los presidentes de Estados Unidos. A él se debe la puesta en marcha de la White House Press Office y la celebración de conferencias de Prensa con una extraordinaria frecuencia. Además de sentar el precedente de aprovechar al máximo un medio de comunicación masas como la radio.
Beginning in 1933, with the inauguration of Franklin Delano Roosevelt, it is formally considered the beginning of the modern Presidency of the United States. A critical change in the history of the American Government will be accompanied by a profound effort to institutionalize the political communication of the White House, with radical changes both in the relationship with the Press and in the use of new communication technologies. Faced with challenges ranging from the economic mobilization of the New Deal to the intervention of the United States in the Second World War, FDR was elected four times as president before the approval of XXII Amendment the Constitution that limits the permanence in the White House to a maximum of two terms of four years. With all its exceptionality, Roosevelt represents a before and after in the way U.S. presidents communicate. He is responsible for setting up the White House Press Office and holding press conferences with extraordinary frequency. In addition to setting the precedent of making the most of a mass media such as radio.
Beginning in 1933, with the inauguration of Franklin Delano Roosevelt, it is formally considered the beginning of the modern Presidency of the United States. A critical change in the history of the American Government will be accompanied by a profound effort to institutionalize the political communication of the White House, with radical changes both in the relationship with the Press and in the use of new communication technologies. Faced with challenges ranging from the economic mobilization of the New Deal to the intervention of the United States in the Second World War, FDR was elected four times as president before the approval of XXII Amendment the Constitution that limits the permanence in the White House to a maximum of two terms of four years. With all its exceptionality, Roosevelt represents a before and after in the way U.S. presidents communicate. He is responsible for setting up the White House Press Office and holding press conferences with extraordinary frequency. In addition to setting the precedent of making the most of a mass media such as radio.
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