Subjects
53 Ciencias económicas
5306 Economía del cambio tecnológico
530602 Innovación tecnológica
El blockchain en el sector educativo. Modelo de negocio de la start-up UniChain: estrategia y viabilidad
Abstract
Estamos viviendo una nueva revolución digital de la mano de la tecnología blockchain, que, desde su aparición en 2009 como base del Bitcoin, ha ido evolucionando hasta postularse como la herramienta principal para la descentralización de la confianza, a través de la cual podremos en un futuro cercano intercambiar todo tipo de bienes y servicios sin necesidad de la intervención de un tercero. Lo que esta tecnología pretende es transformar el internet de la información al internet del valor mediante la propuesta de nuevas formas de optimizar nuestras relaciones, facilitando la trazabilidad de transacciones, productos o procesos y ahorrando costes.
La multitud de aplicaciones o usos del blockchain ha generado un interés especial por parte de la comunidad emprendedora, entre ellas la del Observatorio Fintech everis-Comillas, que este año participó en el concurso Comillas Emprende, en el que compitieron varios equipos que desarrollaron start-ups basadas en tecnología blockchain. Cuatro compañeros universitarios y yo decidimos participar en el concurso, creando la start-up UniChain durante los seis meses de competición.
Este trabajo de fin de grado tiene por objeto presentar el modelo de negocio de UniChain mediante el método del Business Model Canvas, centrándose en la viabilidad económica y el plan estratégico de la empresa.
We are experiencing a new digital revolution with blockchain technology, which, since its appearance in 2009 as the basic infrastructure of Bitcoin, has emerged to position itself as the main tool for the decentralization of trust, through which we will be able in the near future to exchange all kinds of goods and services without the intervention of a third party. What this technology seeks is to transform the Internet of information into the Internet of value, proposing new ways to optimize our relationships, facilitating the traceability of transactions, products or processes and saving costs. The multitude of applications or uses of the blockchain has generated a special interest on the part of the entrepreneurial community, including the Fintech everis-Comillas Observatory, which this year organized the Comillas Emprende contest, in which several teams that developed new companies based in blockchain technology. Four university colleagues and I decided to participate in the contest, creating the start-up of UniChain during the six months of competition. This end-of-degree project aims to present UniChain's business model using the Business Model Canvas method, focusing on the economic viability and strategic plan of the company.
We are experiencing a new digital revolution with blockchain technology, which, since its appearance in 2009 as the basic infrastructure of Bitcoin, has emerged to position itself as the main tool for the decentralization of trust, through which we will be able in the near future to exchange all kinds of goods and services without the intervention of a third party. What this technology seeks is to transform the Internet of information into the Internet of value, proposing new ways to optimize our relationships, facilitating the traceability of transactions, products or processes and saving costs. The multitude of applications or uses of the blockchain has generated a special interest on the part of the entrepreneurial community, including the Fintech everis-Comillas Observatory, which this year organized the Comillas Emprende contest, in which several teams that developed new companies based in blockchain technology. Four university colleagues and I decided to participate in the contest, creating the start-up of UniChain during the six months of competition. This end-of-degree project aims to present UniChain's business model using the Business Model Canvas method, focusing on the economic viability and strategic plan of the company.
Información detallada
Materias, derechos, colecciones e identificadores
Keywords
Blockchain, Business Model Canvas, UniChain, Tecnología, Universidades, Plataforma, Seguridad, Nube, Estrategia, Procedimientos Académicos, Intercambios., Blockchain, Business Model Canvas, Unichain, Technology, Universities, Platform, Security, Cloud, Strategy, Academic Processes, International Exchanges.