Subjects
53 Ciencias económicas
5311 Organización y dirección de empresas
531105 Marketing
Estrategias comerciales post Covid-19 en tiendas retail
Abstract
El sector retail siempre se ha caracterizado por un dinamismo propio de la constante evolución de las necesidades de los consumidores y los avances de la tecnología. Sin embargo, la redefinición de las estrategias perseguidas por las empresas del sector ha tenido lugar con la llegada del Covid-19 y la revolución en la que ha derivado: el plano físico y digital poco a poco se comienzan a fundir en uno solo, pero también es cierto que las personas ocupan cada vez más el centro del negocio retail. Igualmente, tendencias como la sostenibilidad y slow living cobran una mayor relevancia y debe analizarse hasta qué punto podemos hablar de su papel en la actualidad como meras modas o verdaderamente cimientos que sostienen la actualidad y el futuro más próximo. Así pues, ante esta nueva etapa cargada de actualizaciones y competitividad, es necesario cuestionarse si todos los negocios del sector tienen cabida en el entorno o, por el contrario, no serán capaces de adaptar sus estrategias empresariales y desaparecerán del mercado.
The retail sector has always been characterized by a dynamism, typical of the constant evolution of consumer needs and advances in technology. However, the redefinition of the strategies pursued by companies in the sector has taken place with the arrival of Covid-19 and the revolution it has led to: the physical and digital planes are gradually beginning to merge into one, but it is also true that people are increasingly at the center of the retail business. Likewise, trends such as sustainability and slow living are becoming more relevant and so it should be analyzed to what extent we can speak of their role today as mere fashion or truly foundations that support the present and the near future. Faced with this new stage full of updates and competitiveness, it is necessary to question whether all the businesses in the sector have a place in this environment or, on the other hand, they will not be able to adapt their business strategies and will disappear from the market.
The retail sector has always been characterized by a dynamism, typical of the constant evolution of consumer needs and advances in technology. However, the redefinition of the strategies pursued by companies in the sector has taken place with the arrival of Covid-19 and the revolution it has led to: the physical and digital planes are gradually beginning to merge into one, but it is also true that people are increasingly at the center of the retail business. Likewise, trends such as sustainability and slow living are becoming more relevant and so it should be analyzed to what extent we can speak of their role today as mere fashion or truly foundations that support the present and the near future. Faced with this new stage full of updates and competitiveness, it is necessary to question whether all the businesses in the sector have a place in this environment or, on the other hand, they will not be able to adapt their business strategies and will disappear from the market.
Información detallada
Materias, derechos, colecciones e identificadores
Keywords
K2N, Retail, Tradicional, Digital, Consumidor, Pandemia, Influencers, Sostenibilidad., Retail, Traditional, Digital, Consumer, Pandemic, Influencers, Sustainability.
URI / Handle
http://hdl.handle.net/11531/56621Rights
Attribution-NonCommercial-NoDerivs 3.0 United States