Responsabilidad social corporativa y buen gobierno en los clubes de fútbol españoles

Abstract

Las políticas basadas en la RSC han propiciado una nueva concepción de las organizaciones, que ya no sólo deben buscar la maximización de su rentabilidad económica, sino también ser socialmente responsables. Se plantea el debate acerca de la aplicación alos clubes de fútbol de tales prácticas, de forma que incidan en la mejora de sus estructuras de gobierno y administración, así como en su reputación, pudiendo llegar en último término a contribuir a la creación de la marca país .The politics based on the CSR, has favored a new conception of the organizations that not only do they have to search for profitability maximization but also for a social responsibility. On its behalf, the prominence that soccer has gained for the last decades, had transformed this kind of activity into a phenomenon of a great socioeconomic impact that goes beyond what is merely sports. Howsoever one of its key aspects -the clubs- have turned into real enterprises which, in most cases, are not managed under the legal and ethic imperatives, entailed to the rest of entities which act in the commercial legal traffic, a debate is set out about the application to those of that kind of practices, in a way that they have an impact on their government structures and administration improvement, just like in its standing, even, coming to contribute, ultimately, to the creation of the country landmark .