Keywords
KGC, Plan de marketing, internacionalización, pádel, Marketing plan, internationalization, paddle
Plan de marketing para la internacionalización del Mad4Padel en Coímbra, Portugal.
Abstract
El trabajo se fundamenta en el estudio del mercado y de la forma de entrada internacional del club de pádel Mad4Padel en Portugal. Se estudiará en detalle la oportunidad de negocio y el desarrollo del plan de marketing completo de introducción del mismo en el país de destino.
The work is based on the study of the market and the form of international entry of the Mad4Padel paddle club in Portugal. The business opportunity and the development of the complete marketing plan for its introduction in the destination country will be studied in detail.
The work is based on the study of the market and the form of international entry of the Mad4Padel paddle club in Portugal. The business opportunity and the development of the complete marketing plan for its introduction in the destination country will be studied in detail.
Información detallada
Materias, derechos, colecciones e identificadores
URI / Handle
http://hdl.handle.net/11531/46863Rights
Attribution-NonCommercial-NoDerivs 3.0 United States