Subjects
53 Ciencias económicas
5312 Economía sectorial
531211 Comercio
5311 Organización y dirección de empresas
531105 Marketing
El mercado de lujo : prosperidad en tiempos de crisis
Abstract
La
industria
del
lujo
es
uno
de
los
sectores
más
pujantes
de
la
economía
moderna.
Un
sector
altamente
internacionalizado,
y
con
características
y
requisitos
propios.
Este
trabajo
tiene
por
objeto
el
análisis
del
sector
del
lujo,
partiendo
del
origen
del
término,
pasando
por
su
historia
y
evolución
para
así
poder
comprender
los
aspectos
más
importantes
de
esta
industria.
El
informe
se
centra
en
la
cuestión
que
la
autora
considera
de
mayor
peso
en
el
momento
actual,
como
son,
no
solo
la
supervivencia
del
lujo
tras
la
fuerte
crisis
ocurrida
en
los
pasados
años
y
los
factores
que
han
hecho
posible
su
prosperidad
en
tiempos
tan
difíciles
como
su
internacionalización
creciente,
especialmente
en
los
países
emergentes.
Estas
causas
se
observan
fundamentalmente
en
aspectos
y
estrategias
propias
de
este
sector:
el
marketing
del
lujo,
la
psicología
que
afecta
de
forma
muy
directa
al
comportamiento
de
compra
de
este
sector
y
la
historia,
que
además
de
vía
de
entendimiento
del
tema
que
se
habla,
es
también
justificación
del
éxito
y
el
progreso
que
ha
desplegado
el
mismo.
Por
último
se
justifica
mediante informes
y
datos
puramente
financieros
la
realidad
que
se
expone
y
se
realizan
una
serie
de
previsiones
y
tendencias
sobre
el
futuro
del
sector
del
lujo.
The luxury industry is one of the most dynamic sectors of the modern economy. A highly international industry that has its own characteristics and requirements. This report sets out to do an analysis of the luxury sector, based on the origin of the term and going through its history and evolution in order to understand the most important aspects of its industry. This analysis focuses on the issue which the author considers most important at the present time, which are the survival of luxury after the strong economic crisis in recent years and the factors that have enabled its prosperity in difficult times as its growing internationalization, especially in emerging countries. These effects can be observed in aspects and characteristics of the sectors strategies: the luxury marketing, the psychology that affects the markets behaviour in this sector and its history, which is also a justification of the success and progress it has made. Finally, the situation of the sector is explained and justified by reports and financial data, in addition to a series of forecasts on future trends of the luxury sector.
The luxury industry is one of the most dynamic sectors of the modern economy. A highly international industry that has its own characteristics and requirements. This report sets out to do an analysis of the luxury sector, based on the origin of the term and going through its history and evolution in order to understand the most important aspects of its industry. This analysis focuses on the issue which the author considers most important at the present time, which are the survival of luxury after the strong economic crisis in recent years and the factors that have enabled its prosperity in difficult times as its growing internationalization, especially in emerging countries. These effects can be observed in aspects and characteristics of the sectors strategies: the luxury marketing, the psychology that affects the markets behaviour in this sector and its history, which is also a justification of the success and progress it has made. Finally, the situation of the sector is explained and justified by reports and financial data, in addition to a series of forecasts on future trends of the luxury sector.
Información detallada
Materias, derechos, colecciones e identificadores