Keywords
tauromaquia, desinstitucionalización, tradiciones de consumo, trabajo institucional, legitimidad, tauromachy, deinstitutionalization, consumer traditions, institutional work, legitimacy
Tauromachy: to keep or to toss? Exploring the process of deinstitutionalization of contested consumer traditions
Abstract
La legitimidad de la tauromaquia, una tradición con más de quinientos años de historia, está siendo disputada y negociada. Este trabajo trata de explicar el proceso de desinstitutcionalización de una tradición de consumo y la dinámica de cambio centrándose en el trabajo institucional que realizan sus actores.
Although a centenary consumer tradition, the legitimacy of tauromachy has been, especially recently, under dispute. This paper aims to better explain the process of deinstitutionalization of contested consumer traditions and its dynamics by focusing on the actors at play and the institutional work they undertake.
Although a centenary consumer tradition, the legitimacy of tauromachy has been, especially recently, under dispute. This paper aims to better explain the process of deinstitutionalization of contested consumer traditions and its dynamics by focusing on the actors at play and the institutional work they undertake.
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