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http://hdl.handle.net/11531/87634
Título : | Smart Marketing on Audiovisual Content Platforms: Intellectual Property Implications |
Autor : | Gutiérrez García, Elisa Puente Águeda, Cristina Velasco, Cristina Olivas Varela, José Angel |
Fecha de publicación : | 15-oct-2021 |
Editorial : | Springer Cham (, Suiza) |
Resumen : | . The exponential growth of multimedia content on the Internet has led to the generation of search engines and user-specific recommender systems. However, not all practices carried out through these systems are legal, a condition that will depend on the object of the search or recommendation and the country where such practice is carried out, presenting a special prosecution as far as certain aspects of intellectual property are concerned. In this paper, we analyze the legality of search engines and recommender systems in audiovisual content platforms from the point of view of copyright and trademarks mainly, distinguishing the factors to be taken into account when incorporating into their system the titles of works that do not have in their catalogue. |
Descripción : | Capítulos en libros |
URI : | https://doi.org/10.1007/978-3-030-70296-0_73 http://hdl.handle.net/11531/87634 |
Aparece en las colecciones: | Artículos |
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