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Consumer-to-consumer exchanges: A goal theory approach in the timebanking context
(17/02/2017)
En los últimos años los intercambios entre consumidores han ganado popularidad. En los sistemas de intercambio los miembros adoptan diferentes roles como productores o consumidores de productos y servicios. Además, la ...
Rethinking sustainable consumption from the lens of power.
This paper stems from the need to discuss the role of consumption in a transition to sustainability, as consumption is a core pillar of our system. At the end of the day, the discussion revolves around the issue of power, ...
Exploring commitment in peer-to-peer exchanges: the case of timebanks
(05/05/2016)
Despite the growing trend of peer-to-peer (P2P) exchanges, there is a lack of studies that examine the determinants of the relationship between exchanging partners and the role of commitment in particular. This is especially ...
¿Incentivos para cambiar o nuevos sujetos que hagan el cambio? El eco-self como antecedente del consumo sostenible
1. Introducción
Ante los problemas ambientales y sociales contemporáneos son muchas las voces que exigen un cambio profundo de sistema socio-técnico. Este cambio afecta a diferentes agentes, uno de ellos el consumidor. ...
Comunicación Integral de marketing
(08/07/2016)
More or less happy? The impact of sustainable consumption on young consumers well-being
This paper measures well-being as a multifaceted construct to find that both SC fosters and restrains consumers well-being. In particular, those engaging in activist behavior have a more meaningful life and a better view ...
Trabajo Fin de Master
(22/07/2016)
Performing moral identity: a hermeneutic study of sustainable consumers
Although it is apparent that sustainable consumption is a form of ethical subjectification, little is known about how this ethical subjectification is actually performed and what moral frameworks consumers draw from to ...
Can small traditional businesses build strong employer brands? A means-ends analysis on talent attraction
El presente estudio proporciona soluciones de posicionamiento de marca empleador a las pequeñas empresas en industrias tradicionales con el objetivo de que pueden convertirse en organizaciones tan atractivas para el joven ...