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A new era for women's football : a comprenensive study of the growth factors, and evolution of the game
(2023)This dissertation examines how the global expansion of women's football has affected the sport. The study concentrates on three primary areas: the evolution of women's football, changing attitudes in society and how those ... -
A phenomenological study: Exploring the Role of Social Media Marketing in Generating Value for Organizations: A Study of Spanish Companies
(2023)With the rise of technology, the modernisation of companies, and the possibility of communicating immediately and globally, social networks have become a fundamental part of our lives. Companies are evolving with technology ... -
An inquiry into the evolution of Spanish Mercantile Law and its concept throughout history
(2022)Mercantile Law, its concept and its sources have evolved throughout history. This paper will try to establish a relationship between the socio-political, economic and ideological changes and the changes in the concept ... -
Analyzing how Red Bull Racing prepares financially for an F1 season
(2023)This thesis aims to explore how Red Bull Racing, one of the top Formula One (F1) teams, prepares financially for an F1 season. The research was conducted through a comprehensive literature review and analysis of secondary ... -
Un análisis cualitativo y cuantitativo del impacto de las redes sociales en la diversidad
(2023)The thesis analyses the importance of diversity on social media platforms and how this may be at risk due to the structure and nature of social media. Through a statistical analysis of survey data, the thesis concludes ... -
¿Como el marketing ha evolucionado a través de la mejora de la fidelización de clientes, y la evolución de las estrategias y practicas digitales?
(2023)Me gustaría empezar destacando los puntos clave o temas principales abordados en mi estudio. • La importancia de la fidelidad del cliente para las empresas, principalmente porque los clientes fieles son más rentables y ... -
Comparing ensemble tree-based machine lerarning mod-els to the regression for credit scorning – An emprircial analysis on home credit data
(2023)In the view of recent developments in Machine Learning techniques for Credit Scoring, a range of promising approaches have emerged. These advancements have challenged tradi-tional methods, such as the Logistic Regression ... -
La España Vaciada : ¿es posible revertir el problema demográfico y económico?
(2022)La migración del campo a la ciudad es un fenómeno global impulsado por las economías de aglomeración (Thünen, V. J., & Suntum, V. U., 2009). Las ciudades se han convertido en un centro de oportunidades tanto para el empleo ... -
Exploring the Economic and Psychological Factors Affecting Real Estate Investment Decisions among Individuals in their 20s in Spain
(2023)This study examines the economic and psychological factors that young people in Spain must consider when choosing a real estate investment. The study used a mixed-methods research approach that included questionnaires, ... -
From Hard to Soft HRM : The case of Mercadona
(2022)This article investigates the different work ethics that create unique work and off-work experiences in a company like Mercadona, the leading supermarket chain in Spain. The interest in Mercadona’s example derives from the ... -
How Customer Decision Journey through Customer Experience affects supermarket consumption
(2022)The main objective of this paper is to investigate the influence of in-store supermarket purchase experiments concerning customer decision journeys through customer experience. To better understand consumers' interaction ... -
How does the digital transformation of the labour market impact the young workforce?
(2022)The world today is digital and therefore, digital transformation (DT) is omnipresent in all personal and professional day-to-day routines, particularly in the labour market among the young workforce. The business sector ...